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Case Study #4

Retail Food Group (RFG)

Franchises within the hospitality industry are part of one of the fastest growing sectors in Australia.

With our new Silver Chef Franchise Accreditation, your business can have easy access to finance with over the phone approval allowing you to save your hard earned working capital rather than spending it on depreciating assets.

Retail Food Group Limited (RFG) is a leading Australian multi brand franchisor. They manage successful brands including Donut King, Michel’s Patisserie, Brumby’s Bakeries, bb’s cafe, Big Dad’s Pies and the newly acquired Esquires Coffee Houses franchise systems.

With over 1,000 outlets across Australia, RFG saw the need to streamline their reporting processes from store level to head office. They chose a point of sale system that not only helped integrate their back of house reporting, but also had evidence that the system should generate higher transaction values and improved profitability for their franchisees.

Silver Chef Franchise Accreditation can help franchisors attract the right franchisees to their business and assist by offering pre-approved funding for all existing and prospective franchisees.

“It was an easy solution for us. Silver Chef provides quick and hassle free access to finance, which allows our franchisees the option to purchase the asset when it best suits their cash flow.” Deane Priest

Silver Chef accredited all of the RFG franchise systems and were able to offer pre-approved funding for all franchisees, as well as access to many other benefits such as: a reduced rental bond, the ability to upgrade equipment and low weekly payments which resulted in many more franchisees agreeing to take on the new system.

“Silver Chef offers flexibility, freedom and options for all franchisors and franchisees. They put together a cohesive and competitive funding solution that we could use throughout all levels of our business” said Deane Priest, National Operations Manager.